How Facebook’s Timeline for Pages Affects Businesses
Facebook’s constant evolution ensures that there are always lots of changes rolling out on the social network. On February 29, at Facebook’s breakout marketing conference, fMC, many changes were announced. How do these latest changes affect businesses? In many ways, these changes will be good for businesses that market on the social network. Several changes will allow for a broader reach of ads and marketing messages, not to mention the new cover photo, which is valuable marketing real estate, in spite of not being able to put calls to action, websites, or phone numbers on the billboard-like image.
If You Build It, Will They Come? Using Social Media for Business
In my work, I speak with many business owners about using social media to grow their business. They typically fall into three categories: those who are hesitant to involve themselves in social media, those who don’t believe that social media will work for their industry, and those who say they’ve tried social media for business and it doesn’t work. I understand that it can be a daunting decision, striking out into the unknown and being unsure as to the worth of social media for their brand, but when properly done, social media is a powerful business tool that enables your company to connect and engage with current and prospective clients, build community and brand loyalty, and increase sales.
First Steps to Getting Started Using Social Media for Business
Many business owners are afraid to jump on the social media bandwagon mainly because they just aren’t sure where to start. Deciding what to do and how to do it can be a daunting task, so here are some tips to help you get started and grow your business using social media. Determine the networks that are appropriate for your industry or business. Spread the word by inviting all of your current customers and contacts to follow you on your networks. Share great content and listen to what others are saying. Ask people to share your content. Be consistent. Don’t be afraid to ask for help from an expert.
Dear Mark Zuckerberg: Can We Talk?
Anyone who knows me knows that I L-O-V-E Facebook (and Mark Zuckerberg). I’m serious!! I love it so much I started a business to help business owners use Facebook (and other social networks) to grow their businesses and connect with their customers. I’ve seen the power of social media for business. Especially Facebook! Facebook should […]
