Promoted Posts: Does Facebook Expect Page Owners to Pay Twice For Fans to NOT See Their Posts?
I find myself facing quite a conundrum. You see, I love Facebook! I think it’s one of the most powerful business tools in the world today. As a social media consultant, I advise every client taking the social media plunge, that the very first place to begin is with a Facebook Page. No matter what […]
10 Tweaks to Give Your Facebook Business Page Greater Impact
I’ve been touring Facebook business Pages for about a week, looking at what businesses are doing right, and what easy changes they could make to give their Pages more impact and their visitors a better experience. I’ve found some interesting things on many Pages, but one thing that stood out was that many Page owners […]
Five Reasons Your Business Needs Social Media
There’s a lot of buzz these days about the power of social media for business, but some business owners aren’t convinced that developing a social media presence is right for them. I’ve put together a list of five reasons why social media is essential for businesses large and small: Increase brand awareness: The only way […]
Timeline Isn’t the Only Change in Facebook’s New Marketing Solutions
You’ve surely heard the buzz of the past few weeks! Facebook is rolling out Timeline for Pages! Some Page owners are rushing to convert, some are holding off until it becomes mandatory on March 30, while others are confused about what this even means. While Timeline is the most visible piece of the ‘new marketing solutions’ that were announced on February 29, it’s not the only piece – even though that’s what we’ve been hearing about for the past few weeks.
5 Ways Brands Respond to Negative Social Media Comments (Hint: Only One is Effective)
Social media is a powerful tool for brands of all types. It helps them connect, engage, and establish trust with current and prospective clients, increase brand awareness, website traffic and ultimately increase sales. Connecting and engaging with clients and fans is a great way to show the human side of your brand and establish trust […]
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